FlyerTrail provides a platform for you to easily browse and find deals filtered by stores, location, and or categories that you are interested in.

I’m teaching myself Ruby on Rails, HTML, CSS, and Javascript as I continue to build the web app.

Starting with customer development, we drafted the initial business model canvas and created a list of assumptions that needed to be disproven. Through over 30 interviews with teachers and students  from BCIT, UBC, and SFU, we developed our core value proposition.

From there, using Unbounce, Adobe Muse, and Balsamiq, the first wireframes and landing pages were created. Using analytics, we were able to test and iterate towards more effective course offerings, course prices, and marketing channels. 4 weeks after launching the product, we filled our first pilot semester with 40 paying students.

I built this first Matygo landing page with Adobe Muse

I was tasked with figuring out who these initial users were, what content they liked, and what their use-cases would be. Through competitive research, I figured out the demographics and usage behaviours of the major users for similar apps. From their, I crafted 7 user personas and storyboards with detail of their personality characteristics and typical use cases.

I carried through and developed over 120 pieces of original content that were varied in writing style and topics so that it would resonate with the different user personas.

Mapping content strategy to major user personas

Crafted 120 pieces of original content for the Placeling platform

Qutie is the Tamagotchi brought into the 21st century for your iPhone. We decided to make this fun app and try to integrate different gaming mechanics to see if it could actually also solve a real business problem. On top of being able to play with, feed, and nurture your Qutie, you could also interact with the real world and digital advertising (QR codes) to earn points and new items.

Working with a small team of 2 developers and 2 designers, we had to quickly determine the minimum viable product and design requirements so that we could have a working product by the end of the event. I started off leading a brainstorm session to figure out the basic features required to 1) have an engaging gaming element 2) ability to integrate and work with QR codes to test business model. After developing the design and development requirements and timeline, I left it up to the team.

I spent the remainder of the time setting up our initial marketing with a landing page, social media channels, and doing some good old guerrilla marketing. With Balsamiq and Adobe Photoshop, I created mockups of the final product and walked around to share it with the other attendees to collect beta test emails and product feedback.

I was in charge of making sales, growing accounts, and managing event operations. Working with clients like the BCIT Student Employment Services, BBA Program, and Clubzone, our company made over $35,000 in revenues.

The Spring Living Fair is an annual sustainability fair that we created and managed.

I was tasked with developing an analytics strategy with details to which platforms and measurements to use to track success. To help the Canadian Tourism Commission better leverage social media, I  developed a social media curriculum providing SVPs with an overview of the platforms, how-to’s, and best practices.